User onboarding for the long term

We work hard to acquire new users. When they arrive at our digital products, we want them to have a good first impression, and we want them to keep coming back. User onboarding is the process of guiding new users from their first interactions to long-term success and retention. But many product teams only focus on designing the first time user experience, neglecting the additional guidance users need to remain engaged. Retention often suffers as a result of this. In this talk, Krystal will share what it means to effectively onboard users over time. You will learn user onboarding best practices as they relate to education and engagement. You will get techniques and patterns for building better guidance, with examples from a variety of products. And you will see how a good user onboarding practice provides value beyond the first time user experience, maximizing your investment in new users by helping them grow into long-term, committed ones.

Voice User Interface Design: New Solutions to Old Problems

Voice technology has leaped from an entertainment technology to mainstream success. Why voice? Why now? Rather than solving new problems, voice technology succeeded by presenting new, more inclusive solutions to problems originally solved by text and pointer input. In this engaging talk, Cheryl will take us from the “why” behind voice interfaces to the “how.” Explore how design process and strategy must change when delivering voice designs: which deliverables live on, and how do we convince our stakeholders to invest in voice when it benefits our customers? You’ll come away with a better understanding of when voice is an appropriate tool, and how to start adapting your design process for these new solutions.

Using Service Design to Create Modern Experiences

Customer expectations are rapidly changing. It’s not about designing THE killer app or product anymore--customers have become too discerning. They demand a cohesive and intuitive ecosystems that allows them to effortlessly move from physical experiences, like a call center or retail environment, to digital touchpoints, such as a mobile app, without missing a beat.

That’s where service design comes in. It offers a new way of understanding the context for which we are designing, the human operations and technology that support it, and tools that diverse stakeholders can use to collaborate. Service design can be tough a tough discipline to define, but at its core it offers a systematic way of avoiding an isolated design process and creating a forward looking design strategy for companies of any size. An added bonus? Service design builds internal alignment for a more collaborative service strategy.

In this talk, Nick will introduce the discipline of service design, how it can help modern design groups create the connected experiences customers desire, and when to use service design methodologies to move projects forward.

Research Questions First

To have the best research outcomes, you must start with a clear research goal. Often designers skip directly to the method—interviews, surveys, testing—before they are sure what they need to know. This talk will explain how to begin well in order to succeed in your research every time.

Importance and understanding of behavioral economics

If you want to design products for people, you need to understand how people think.
Behavioural research gives you this knowledge.

In his talk, Jerome Ribot, CEO and Co-Founder of Coglode will walk you through the fascinating world of product psychology and how you can use it to make better products!

Finding the Narrative in Numbers: Making the Most of Metrics

As UX designers, we are storytellers who blend words and pictures into compelling experiences. And yet, our current methods don't answer the big question: "does our product work for our users?" By adding metrics to our design toolkit, we are better equipped to measure interactions that are core to the product. And this means that the impact of our work becomes quantifiable and influential. Business leaders know the power of quantitative data, and designers can leverage that power too. When relevant metrics are used to inform and support design decisions, the results can be both strategic and persuasive.

In this session, Kate will explore how metrics are used to shape and influence our work. She’ll discuss the power of storytelling and narrative in design, what makes an awesome metric, how to avoid “vanity” metrics, and how to identify and design for measures of behavioral actions that are relevant to your work.

Question,Closing

After Party